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Be Ready for the Fiesta: Cinco de Mayo


Parades and public gatherings may be canceled this year, but your team can help your customers celebrate Cinco de Mayo with authentic Mexican cocktails, drinks and beers. Be sure to assign the Mayo Madness Course in our Holiday Series and the new Tequila courses in our Product everyone is ready for the fiesta!

Cinco de Mayo may be the most beloved of Mexican holidays in the United States. It is not Mexican Independence Day as many believe but, rather, it is a day that commemorates a single battle, The Battle of Puebla. While a minor holiday in Mexico, in the United States, Cinco de Mayo has evolved as a celebration of Mexican culture and heritage.

The Battle of Puebla


In 1861, Mexico was in financial ruin. Benito Juarez was a newly elected president and was forced to default on debt payments he owed to European governments. Britain, France and Spain sent naval forces to Mexico to demand repayment. While Jaurez was able to negotiate with Britain and Spain who then withdrew their forces, France ~ ruled by Napoleon III ~ viewed this as an opportunity to carve an empire out of the Mexican territory. The French fleet stormed Veracruz, Mexico and drove President Jaurez and his government into retreat. Certain that success would come quickly and easily, 6,000 French troops set out to attack Puebla de Los Angeles, a small town in east-central Mexico. In response, President Juarez sent a bedraggled and poorly equipped troop of 2,000 to protect the town. The battle lasted one single day and by evening, when the French finally retreated, they had lost over 500 soldiers. Fewer than 100 Mexicans had been killed in the clash.

While not a major strategic win in the war against the French, it was a symbolic victory and bolstered the resistance movement. Six years later and, with military support from the United States, France finally withdrew.

I guess we still love when the little guys win over the giants.


The Holiday Series is a new addition to our 7 Product Lines for the Beverage & Retail Industry. You can see the full library here.

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